This extensive guide provides marketing professionals with carefully crafted prompt templates for AI-powered marketing tasks. Each section includes detailed prompts, explanations of their effectiveness, and guidance for customization. The prompts are designed to generate high-quality outputs while maintaining brand consistency and meeting specific marketing objectives.
AI Marketing prompts can be a great tool in your arsenal to digital marketing for your website.
Introduction
This guide provides carefully crafted prompts for various marketing tasks, organized by category. Each prompt is designed to generate high-quality, relevant outputs by incorporating specific context, clear objectives, and necessary constraints. The guide includes explanations of why certain elements make these prompts effective.
Content Creation AI Prompts
Blog Writing AI Prompts
“Create a comprehensive blog post about [topic] targeting [specific audience]. The post should address these key pain points: [list 2-3 points]. Include industry statistics from [time period], actionable takeaways, and optimize for the keyword ‘[keyword]’. Structure it with an engaging introduction, [X] main sections, and a conclusion with a clear call-to-action.”
*What makes it effective:*
– Specifies target audience for proper tone and context
– Includes clear structural requirements
– Requests specific elements (statistics, actionable tips)
– Sets parameters for SEO optimization
Social Media Content AI Prompts
“Develop a week’s worth of social media posts for [platform] promoting [product/service]. Each post should:
– Highlight one unique value proposition: [list benefits]
– Target audience is : [target audience]
– Include a specific emotional trigger: [joy/trust/urgency]
– Incorporate our brand voice characteristics: [list 2-3 traits]
– End with a clear call-to-action aligned with [specific campaign goal]
– Stay within [platform]’s optimal character count
Follow our brand guidelines regarding tone: [describe tone]. Vary post formats between question-based, statistic-based, and storytelling approaches.”
*What makes it effective:*
– Provides clear brand context
– Specifies post variety requirements
– Includes technical constraints
– Links content to campaign objectives
Email Marketing AI Prompts
Newsletter Creation AI Prompts
“Design an email newsletter about [topic] for our [industry] audience. The newsletter should:
– Open with a personalized greeting using [merge field]
– Feature a compelling subject line incorporating [urgency/curiosity/value]
– Include [X] sections covering: [list topics]
– Maintain our brand voice: [describe voice]
– Close with [specific CTA]
Target length: [X] words. Include power words that drive engagement but avoid spam trigger words. Optimize for mobile reading with short paragraphs and clear hierarchy.”
*What makes it effective:*
– Includes technical email marketing requirements
– Specifies formatting needs
– Addresses deliverability concerns
– Provides clear structure guidelines
Automated Sequence AI Prompts
“Create a 5-email nurture sequence for [customer segment] at [stage of customer journey]. For each email:
– Identify the specific goal (education/engagement/conversion)
– Craft subject line and preview text
– Write body copy addressing [pain point/need]
– Include progressive CTAs that build towards [final objective]
Space emails [X] days apart. Incorporate behavioral triggers based on [specific user actions]. Maintain continuity in storytelling while making each email stand alone.”
*What makes it effective:*
– Provides sequence context
– Specifies progression goals
– Includes technical automation elements
– Addresses user journey mapping
Ad Copy AI Prompts
PPC Advertisement AI Prompts
“Write [X] variations of PPC ad copy for [product/service] targeting [audience segment]. Include:
– Headline options (30 characters max)
– Description lines (90 characters max)
– Display URL suggestions
– Call-to-action variations
Incorporate these keywords: [list keywords]
Target these pain points: [list points]
Unique value propositions to highlight: [list USPs]
Campaign objective: [specify goal]”
*What makes it effective:*
– Includes technical constraints
– Specifies multiple variations
– Provides clear targeting information
– Links to campaign goals
Landing Page Copy AI Prompts
“Create conversion-focused landing page copy for [product/service] targeting [audience]. The page should:
– Open with a compelling headline addressing [pain point]
– Include [X] sections highlighting benefits
– Feature social proof elements
– Address common objections: [list objections]
– Close with a strong call-to-action
Incorporate these keywords naturally: [list keywords]
Maintain scannability with clear subheadings
Include specific data points: [list statistics]”
*What makes it effective:*
– Addresses conversion psychology
– Includes structural elements
– Specifies content requirements
– Incorporates SEO needs
Brand Development AI Prompts
Brand Voice Guidelines AI Prompts
“Develop brand voice guidelines for [company name] that reflect our core values: [list values]. Include:
– 3 primary voice characteristics with detailed explanations
– Do’s and don’ts for each characteristic
– Example phrases showing voice in action
– Tone variations for different channels and situations
Consider our target audience: [describe audience]
Brand personality: [describe personality]
Market positioning: [describe position]”
*What makes it effective:*
– Requests specific examples
– Includes practical applications
– Provides brand context
– Addresses various use cases
Value Proposition Development AI Prompts
“Create compelling value propositions for [product/service] targeting [audience segment]. Consider:
– Primary pain points: [list points]
– Competitive advantages: [list advantages]
– Customer success metrics: [list metrics]
– Market positioning: [describe position]
Develop one primary value proposition and three supporting statements. Each should be concise, memorable, and differentiating.”
*What makes it effective:*
– Includes competitive context
– Specifies deliverable format
– Provides success metrics
– Addresses market position
Market Research & Analysis AI Prompts
Competitor Analysis AI Prompts
“Analyze [competitor name]’s marketing strategy across these channels: [list channels]. For each channel:
– Identify key messaging themes and value propositions
– Note content types and frequency patterns
– Analyze engagement patterns and successful approaches
– Identify potential gaps or weaknesses
– Compare against our current strategy for [specific aspect]
Focus particularly on their approach to [specific market segment/product category]. Include specific examples and metrics where possible.”
*What makes it effective:*
– Provides clear analysis framework
– Specifies channels and aspects to examine
– Requests actionable insights
– Links analysis to current strategy
Customer Persona Development AI Prompts
“Develop a detailed customer persona for [market segment] incorporating:
Demographics:
– Age range and location
– Income level and occupation
– Family status and living situation
Psychographics:
– Goals and aspirations
– Pain points and challenges
– Values and beliefs
– Decision-making factors
Behavioral Patterns:
– Preferred communication channels
– Content consumption habits
– Purchasing behavior
– Brand loyalty factors
Include specific scenarios showing how this persona interacts with [product/service] throughout their customer journey.”
*What makes it effective:*
– Covers comprehensive persona elements
– Includes practical applications
– Links to customer journey
– Provides actionable insights
Video Marketing AI Prompts
Video Script Writing AI Prompts
“Create a script for a [length] video about [topic] targeting [audience]. The video should:
– Open with a hook addressing [pain point/interest]
– Include these key messages: [list messages]
– Incorporate our brand voice: [describe voice]
– Close with [specific CTA]
Technical requirements:
– Segment into clear scenes/sections
– Include B-roll suggestions
– Note timing for each section
– Specify on-screen text elements
– Include music/sound effect notes
Consider platform-specific requirements for [platform name].”
*What makes it effective:*
– Includes technical specifications
– Addresses visual elements
– Provides clear structure
– Considers platform constraints
SEO & Content Strategy AI Prompts
Content Calendar Planning AI Prompts
“Create a 3-month content calendar for [brand/product] focusing on [objective]. For each month:
– Identify key themes and topics
– Suggest content types and formats
– Include seasonal opportunities
– Map content to buyer journey stages
– Note key performance metrics
Consider:
– Keyword opportunities: [list keywords]
– Competitor content gaps
– Seasonal trends and events
– Resource requirements
– Distribution channels”
*What makes it effective:*
– Provides strategic framework
– Includes multiple content aspects
– Considers practical constraints
– Links to business objectives
Keyword Research AI Prompts
“Analyze keyword opportunities for [topic/product] targeting [audience]. Include:
– Primary keyword suggestions
– Long-tail variations
– Related questions and topics
– Seasonal trends
– Competition level assessment
Consider:
– Search intent mapping
– Content type suggestions
– Difficulty vs. volume balance
– Mobile vs. desktop variations”
*What makes it effective:*
– Covers comprehensive keyword aspects
– Includes practical applications
– Considers user intent
– Provides actionable insights
Influencer Marketing AI Prompts
Campaign Brief Development AI Prompts
“Create an influencer campaign brief for [product/service] targeting [audience segment]. Include:
– Campaign objectives and KPIs
– Influencer selection criteria
– Content guidelines and requirements
– Brand messaging requirements
– Compliance and disclosure requirements
Specific elements to address:
– Content formats and platforms
– Posting schedule and frequency
– Required hashtags and mentions
– Success metrics and tracking
– Budget allocation suggestions”
*What makes it effective:*
– Provides comprehensive campaign framework
– Includes practical guidelines
– Addresses compliance requirements
– Sets clear metrics
Community Management AI Prompts
Response Templates
“Create response templates for common [platform] community interactions:
– Customer service inquiries
– Product questions
– Positive feedback
– Negative feedback
– Technical support issues
Each template should:
– Maintain brand voice: [describe voice]
– Include personalization elements
– Provide clear next steps
– Scale from basic to complex situations
– Include emotion recognition and empathy elements”
*What makes it effective:*
– Covers various scenarios
– Includes personalization guidance
– Provides scalable solutions
– Maintains brand consistency
Crisis Communication AI Prompts
Crisis Response Framework
“Develop a crisis communication framework for [scenario type]. Include:
– Initial response templates
– Escalation protocols
– Stakeholder communication guidelines
– Social media response guidelines
– Media statement templates
Consider:
– Tone and messaging guidelines
– Response timing requirements
– Channel-specific adaptations
– Follow-up communication plans”
*What makes it effective:*
– Provides comprehensive response framework
– Includes multiple scenarios
– Addresses various stakeholders
– Considers timing and channels
Best Practices for AI Marketing Prompts
Creating effecting ai marketing prompts is not as difficult as it may sound, however, in general, the more descriptive you are and more context you provide, the easier for the ai tool to generate the outcome you desire.
Think of it like you are discussing with a very experienced agency, the more information your provide, the eaier for them to craft what you are looking for. Generating great prompts is not different.
Include Context
Every prompt should specify target audience characteristics, brand voice guidelines, and campaign goals. Include technical requirements and KPIs upfront, ensuring the AI understands both the audience needs and business objectives. This context helps generate content that resonates with your specific market while meeting marketing benchmarks.
Specify Deliverable
Format Clearly outline content specifications including length, required variations, and structural elements. Define technical parameters upfront, ensuring outputs meet platform requirements and content standards. This precision helps avoid revision cycles and ensures usable first-draft content.
Provide Reference Materials
Share successful examples, competitor content to reference or avoid, and brand style guides. Include relevant market data and performance statistics that inform content direction. These materials guide the AI toward proven approaches while maintaining brand standards.
Set Clear Objectives
Define primary content goals and desired user actions explicitly. Link individual content pieces to broader campaign objectives and specify concrete success metrics. This alignment ensures generated content drives meaningful business results.
Include Constraints
State brand voice requirements, platform limitations, and regulatory guidelines clearly. Specify technical boundaries and compliance needs upfront to ensure viable outputs. These constraints prevent wasted effort on non-compliant or off-brand content.
By leveraging these expanded prompt templates and following the implementation guidelines, marketing teams can create more effective, targeted content that achieves their specific objectives while maintaining brand consistency and meeting technical requirements. Regular review and optimization of these prompts ensures continued effectiveness and alignment with marketing goals.
Frequently Asked Questions
What is a prompt in marketing?
A prompt is a specific instruction given to AI tools to generate marketing content, analyze data, or perform marketing-related tasks. It guides the AI to produce relevant outputs.
What is an example of a creative prompt?
Create a heartwarming story about a rescue dog who becomes a therapy animal at a children’s hospital, incorporating themes of hope and healing while maintaining a family-friendly tone.”
What are prompt phrases?
Prompt phrases are specific words or sentences that trigger AI to generate particular types of content or perform specific tasks. They often include action words, context, and desired outcomes.
What is the prompt strategy?
A prompt strategy is a planned approach to crafting AI instructions that align with marketing goals, brand voice, and desired outcomes. It includes structure, context, and constraints.
Is ChatGPT good for marketing?
Yes, ChatGPT is useful for marketing tasks like content creation, brainstorming, customer service responses, and campaign ideation. However, outputs should be reviewed and refined.
What is the prompt technique?
The prompt technique involves structuring AI instructions using specific patterns: clear objective, context, constraints, and desired format to get optimal results.
What are the three parts of a prompt?
- Context/Background
- Specific instruction/Task
- Output format/Parameters
What is providing prompts?
Providing prompts means giving clear, specific instructions to AI tools to generate desired content or perform specific marketing tasks.
What are the best ChatGPT prompts?
The best prompts are specific, include context, set clear parameters, and request actionable outputs. Example: “Write a product description for [product] targeting [audience] emphasizing [benefits].”
How to write ChatGPT prompts for marketing?
Write clear, specific instructions including:
- Marketing objective
- Target audience
- Brand voice
- Key messages
- Desired format
What is an example of a prompt in communication?
“Draft a professional email response to a customer complaint about delayed shipping, maintaining an empathetic tone while explaining our resolution process.”
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